Plant-based protein made easy
(un)Believably
good
Delicious protein that's good for you and the planet.
Shop the shred
SUBSCRIBE AND SAVE
Plant
basedNo bull
basedNo bull
Flat $9.95 shipping
Free shipping on subs over $130
Small batch · shredded in Aus
25g protein · 1g fat
SHIPPED STRAIGHT TO YOUR DOOR
(un)Believably
Up to 25g
protein / serve
1g
fat / serve
1.7+
tonnes of protein sold
0
animals harmed
Idiot-proof
Three steps. No skill.
01
Rip it open
Tear the top off the bag. Tip the shred into a bowl.
02
Add hot water
Cover it, wait a few minutes while it drinks up and plumps.
03
Add it to anything
Give any meal a delicious, high-protein hit
Our beef (we don't have any)
Plants. Protein. No bull.
Most protein comes wrapped in plastic that outlives the person eating it, from a system that's rough on the planet and rougher on animals.
We're here to change that by making good protein easy.
Our entire range is here so you don't have to compromise; on flavour, on nutrition, on convenience on values.
Join our journey to make a strong planet
Dinner, sorted
Goes with everything
Don't take our word for it
The fine print, un-fine-printed
Better for the planet, No extra effort
Packaging
100% home compostable or soft-plastic recyclable.
66% lighter
Dried, not hydrated. Far less weight to ship than the wet stuff.
Made in Aus
Australian wheat, shredded here. No mystery oils, no flavour enhancers.
Cruelty-free
100% plants. Zero animals hurt in the process. Meat and dairy free.